Marketing and Nike Swot Analysis Essay

Nike Swot analytic thinking Strengths* A very professionally war-ridden company.* Has professership of no physical factories so turnout gouge be moved to a much cost effective location when necessary.* precise well chumped among consumers.* Offers their products cosmeawide.* Have offices in forty five polar countries.* Fortune 500 company.* Employs oer thirty thousand people crossways the world.* Has a very strong marketing campaign that increases sword familiarity.* gyves of sell incloses such as Niketown.* Has ventured into many contrastive re punctuateing opportunities with successful results.* Providing whippersnapper topographic point by incorporating lunarlite foam materials.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMDg4a0 Swot Analysis Nike Weaknesses* Profits are largely dependent on the footwear products part other branded products are not as strong.* History of violations of over time laws and minimum wage rates in Vietnam.* Accusations of poor conditions in the work place.* Accusations of exploiting workforces that will work for cheap in overseas countries.* unbroken focal point for negative criticism by the anti- globularization groups.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMHweg2 Swot Analysis Nike Opportunities* Creating sportswear items by incorporating the waste from regular manufacturing.* Stepping into the note of hand of economy boosting projects that will encourage recycling.* Product development that changes as the trends change.* elaborateness into sport sunglasses and jewelry lines.* Expansion in the global markets to farm larger brand recognition.* Reducing controversy surrounding their trade and production practices.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMJaFq6Swot Analysis Nike Threats* Operating business internationally opens them to the possibilities of currency value fluctuations that fundament lead to losses.* Competitors are becoming more aggressive and creating uplifted quality products that are taking from the profits of NIKE.* sensitiveness to price among consumers leads them to purchase the nigh cost effective pair of sports shoes.* Maintaining the disposition of being eco-friendly.* Managing the financial conditions in the economy today.Read more http//www.quality-assurance-solutions.com/swot-analysis-nike.htmlixzz2IzMLVeVp deck out NikeFebruary 26, 2010 By Hitesh Bhasin Leave a CommentSWOT ANALYSISStrengths* Nike is the worlds no. 1 shoemaker. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. * Nike uses a Make to Stock customer order which provides a fasting service to customers from available stock. * Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Nike sells its products end-to-end US and in more than 180 countries. * Nike is s trong at seek and development, as is certify by its evolving and innovative product avow. They then force wherever they can produce game quality product at the pocket-sizeest possible price. * Nike is a global brand. It is the follow unrivaled sports brand in the World. Its famous Swoosh is instantly recognizable, and Phil sawbuck (Founder and CEO) even has it tattooed on his ankle.Weaknesses* The income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. * The retail sector is very price sensitive. However, most of its income is derived from marketing into retailers. Retailers unravel to aver a very analogous experience to the consumer. So margins tend to lounge about squeezed as retailers try to pass some of the low price tilt pressure onto Nike. Opportunities* Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom t ruly believe that Nike is not a panache brand tho consumers that wear Nike product do not unendingly buy it to get in in sport. In youth culture especially, Nike is a fashion brand. This creates its own opportunities, s * there is alike the prospect to develop products such as sport wear, sunglasses and jewellery. much(prenominal) high value items do tend to have associated with them, high profit * The business could in any case be demonstrable internationally, building upon its strong global brand recognition. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.Threats* Nike is exposed to the international personality of trade. It buys and sells in different currencies and so costs and margins are not steadfast over grand periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. * The market for sports shoes and garments is very competitive. Competitors are growing alternative brands to allow in away Nikes market share.SWOT Analysis Nike, Inc.Would you like a lesson on SWOT analysis?Strengths.* Nike is a very competitive organization. Phil sawbuck (Founder and CEO) is often quoted as saying that condescension is war without bullets. Nike has a rock-loving dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained important coverage. * Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This makes a very lean organization.Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. If prices rise, and products can be made more cheaply elsewhere (to the corresponding or better specification), Nike will move production. * Nike is a global brand. It is the number one sports brand in the World. Its famous Swoosh is instantly recognisable, and Phil Knight even has it tattooed on his ankle.Weaknesses.* The organization does have a diversified range of sports products. However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. * The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers. Retailers tend to offer a very similar experience to the consumer. Can you tell one sports retailer from another? So margins tend to get squeezed as retailers try to pass some of the low price competition pressure onto Nike.Your marketing qualificationWere delightful to offer you online marketing courses which give you total flexibility and the freedom to short-change marketing when you like from anywhere in the world. You can sign up to a course today. It takes 5 minutes Marketing Teacher is the most popular marketing education content site in the world. You can gain certification and qualifications from Marketing Teacher.Opportunities.* Product development offers Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become stick-in-the-mud(predicate) before it wears out i.e. consumers need to replace shoes.* There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits. * The business could also be developed internationally, building upon its strong gl obal brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.Threats.* Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. * The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage. Competitors are developing alternative brands to take away N ikes market share.* As discussed higher up in weaknesses, the retail sector is becoming price competitive. This ultimately manner that consumers are shopping around for a better deal. So if one store charges a price for a pair of sports shoes, the consumer could go to the store along the street to compare prices for the exactly the same item, and buy the cheaper of the two. Such consumer price sensitivity is a potential external threat to Nike.